How to Write WebSite Content: Be Natural

February 1st, 2008

How to write website content seems a fairly simple topic for me at this time of year: especially with a sore head (or ’sair heid’ as we say).  

I have just recovered from the holiday period - especially New Year.  Being a Scot, that takes us a long time from which to recover.  This short post is about how to write content for your website.  

When you are writing content for one of your web pages, write naturally.  Don’t try to be erudite if you are not, and don’t try to emulate Keats or even Ernest Hemingway.  Write as you would speak. Think of what you are trying to say, and then write it down as you think it - just as I am doing now. Did you notice the excellent grammar in the second paragraph?  It might have been better to write ‘It takes us a long time to recover from’. 

You decide which is best for the content of your website - the correct or the coloquial, according to the context and the audience it is aimed for.  You are not writing to pass exams but to be understood by the majority of your web page visitors.

Then read it over and correct any typos, but otherwise leave it.  That is what people want in their website content,  not high school essays. 

However,  every piece of content you write for a web page must be targeted to a single keyword, and must be optimized for that keyword. You might know how to write content for your niche, but not how to optimize your keyword useage. Here is a simple rule that I always use and it seems to work:

Use the keyword once in the first 100 characters, use it again in the lst paragraph and once more every 400 words.  Never more than that.   Sounds daft?  Perhaps, but I get results with that.  The rest of your vocabulary should include lots of semantically similar words (words meaning approx. the same, if not exact synonyms). 

I am not going to try to tell you  what the content of your website should be - you know that better than me.  Just keep in mind: 

1.  Keep it natural - write as you would speak.

2.  Worry less about perfect grammar as being understood.

 3.  Sprinkle the keywords and don’t overuse them, or you will be downlisted.

4.  Get somebody else to read and find out if they understand it.

5.  Don’t write within a month of Hogmanay when your are still half drunk.

If you want more info on how to write content for your website check out this page:
SEO-bum-marketing.html

Otherwise keep practicing, because ulimatelty you will be able to write with authority on your experiences of what works and does not work. However, for the meantime, take advantage of the experience of others.

That’s all - I am now off to bed with the Anadin  (Anagram of Anni Death).  OMG!

Traffic Generation with Affordable SEO Services

December 29th, 2007

Without traffic generation, affordable SEO services would be of little use to you. The generation of traffic is important to your online business and you need the right search engine optimization techniques to enable you to achieve what you have to achieve for online success

We shall look at the options available to you in your quest for success, in the knowledge that you will succeed if you follow the advice and instructions provided to you.

Any website has the capcity for success, and to attract as much traffic as you require. It is not your site that fails but you, and the sooner that webmatsters understand their own failings and stop blaming the website, then the sooner they will begin to be successful. 

In order to give yourself the best opportunity to get the traffic that you need, you must use every SEO technique at your disposal.  There are several that most people know, but also some that only a select few know.  There are also the ones that I know and use successfully with my own website.  They have achieved #1 positions for me for their main keywords against from 2 million to 850 million other results on Google.

To read the rest of this article go to: Traffic Generation and Affordable SEO Services

Quick Heads up on Improving Your Google Listings

December 8th, 2007

A quick heads up on the benefit of SEO insight:I recently wrote an eBook about how to get listed quickly on Google and the rest of the search engines - withing two days in fact.

I used my Article Services website to demonstrate what can be done with my methods (current #1 on Google for ‘article services’ keyword vs 820 million others). I offered the info using a product sold on a new site Improved Search Engine Rank and have now found it to be at #3 and #4 against over 2 million other results - after only about two weeks. There were only 2 pages on this website at the time (now 4). The site is crap, but the SEO unbeatable, and this why I will win every time. 

I do not understand how people will pay a fortune to SEO experts and fail, yet not $47 for my book and succeed.  I’ve had people looking at my advert and then my website placement, and laughing, sending me emails telling me I didn’t know what I was talking about. I said wait a week. I had faith, and my system worked. So stick that in your pipe and smoke it, all ye disbelievers.

If you can’t wait a week or two for a Page 1 placement in Google then find another way to make money.Buy my book and do the same!! Stop knocking if you can’t do it yourself. None of the knockers had any pages for anything on the first page of Google. If that doesn’t prove my system I don’t know what does.

Pete
Improved Search Engine Rank

P.S.:  If you want a Wordpress blog on your website, I will put one on for $16. Email me here:
pete@create-a-blog.net

You will need access to MySQL on your website for this. 

Also visit my Blogging blog for tips and hints on running your own blog: Seoscopy

What SEO Strategy is Best for a Google Ranking?

December 8th, 2007

I have often been asked what SEO strategy is best for a high Google ranking - both verbally and by email. In fact no SEO strategy is best for any Google ranking - high or otherwise, except perhaps for the number and quality of links back to your website.

However, even Google PageRank is not the ultimate means of securing a high listing for any specific search term or keyword. I have achieved a #1 listing in Google, Yahoo and MSN for a highly competitive keyword with over 850 million other results on Google with very few back-links.

A good SEO strategy is the culmination of many aspects of a web page that search engines take into account when assessing its relevance to a specific search term. Keep in mind that search engines generally list individual web pages rather than domains. If, say, there are ten different things that a search engine algorithm (mathematical formula) takes into account, then you have to be good in all of them. Fall down in one, and the other web pages will not.

All of the following will have an effect:

Meta tags (yes still!), Title tags, H1 - H3 tags (forget any others), keyword selection, keyword density (NOT 1% -3%!), paragraph structure, table structure, internal links, external links, page vocabulary, use of graphics, ease of navigation, etc, etc.

You should be as good as you can be at using all of these in your SEO strategy. A high Google ranking is easy to obtain if you know what Google want. You must learn how search engines work, and how they look at keywords and the vocabulary they find on your web page.

Find more on this topic on my website at Improved Search Engine Rank where you can find out how I can get my websites listed on Google and Yahoo with 2 days of them being completed, and improve my listings within 2 weeks.

Pete